Career Summary

Oct 2020 - Present
Purdy & Associates

Managing Director - Economics & Technology Advisory

Sep 2007 - Sep 2020
Accenture London

Managing Director—Economic Research


  • Led Business Futures team (c.6 people) on mega trends shaping business and society.
    Create and publish reports and articles related to economics, business and technology

Key Achievements

  • Created Business Futures scenarios and workshop methodology; run workshops with clients
    across different industries to identify future opportunities, threats and challenges
  • Led analysis of how next-wave technologies are shaping the future of consumption
  • Co-authored two major reports on AI: “Why AI is the future of growth”; “How AI boosts
    industry profits and growth”:
  • Co-authored Accenture report “The Industrial internet of things: the growth game changer”
  • Published widely in tier-I media and business journals on these topics (e.g. HBR)
  • Led major report (“The Power of Three”) on China’s productivity challenge
  • Regularly speak at economics and industry conferences on topics related to next-wave
    technologies such as AI, digital skills, and digital fragmentation
  • Advised Accenture’s top leadership on macroeconomic trends affecting business
  • Regularly present research insights to a variety of clients
  • Contributed to many other thought leadership topics and overall thought leadership agenda
May 2003 - Aug 2007
Accenture London

Senior Manager—Policy & Corporate Affairs

Key Achievements

  • Led thought leadership research on a variety of topics, including globalization, jobs of the future, European competitiveness, and European Single Market.
Oct 2000 - April 2003
Accenture London

Manager—Policy & Corporate Affairs

Key Achievements

  • Led research on a variety of economic/business topics, including scenarios for the future of
    globalization, innovating for the upturn, and business responsibility.
  • Wrote speeches and articles for Accenture International Chairman on globalization and other topics.
June 1999 - Oct 2000
Competition Commission, London

Economic Adviser

Undertook economic analysis of industry and market structures for monopoly and merger investigations

Jan 1996 - June 1999
Consumers’ Association, London

Senior Policy Researcher / Principal Policy Researcher

Undertook policy research on issues such as telecommunications regulation and competition policy.
Regularly represented views in media.

May 1993 – Oct 1993
National Economic and Social Council, Dublin

Economist (temporary contract)

Economic research on tourism, labour markets and competition policy for a report on a long-term
strategy for the Irish economy.


Trinity College Dublin

M.Litt, in Economics

1991. Dissertation: “The Economics of Non-profit Enterprise”

Trinity College Dublin

B.A. Hons in Economics

Achieved a 2. 1 in economics from Trinity College Dublin.

Knowledges & Skills

  • AI
  • Machine Learning
  • Digital Twins
  • Virtual Reality
  • Globalization
  • Geo-Politics
  • Labour Markets
  • Skills
  • Team Management
  • Leadership
  • Project Management
  • Economic Analysis
  • Thought Leadership Content Development
  • Editing & Writing
  • Trends & Scenarios
  • Technology Insights
  • Regulatory Analysis
  • SPSS
  • Excel

Professional Memberships

World Economic Forum panel of Chief Economists

European Ad Hoc Council

Chatham House