Mark Purdy

Unlocking AI’s Potential for Social Good - hbr.org - View Now

Unlocking AI’s Potential for Social Good - hbr.org - View Now

Purdy & Associates

Economic Research
Thought Leadership
Technology Trends

About Me

A chief economist and thought leader focusing on issues at the intersection of economics, technology and business. Leads major thought leadership projects on issues such as next-wave technologies, business futures, and global trends. Published widely in tier-1 media and business publications such as Harvard Business Review, Sloan Management Review, Financial Times, China Daily and Fortune. Speaks on topics such as the economic impact of new technologies and business futures at conferences and industry panels around the world.

  • LocationLondon, UK
  • Economist Since1993
  • Publications30+
  • Area of ResearchAI, Macroeconomics, Econometrics
  • e-mailContact Here

Core Skills

Thought leadership ideation and research

Scenarios and business futures

Writing for business publications

Impact of next-wave technologies

Macroeconomics

Econometrics

Cost-benefit analysis

Team leadership

Additional Information

IT Skills:

word, excel, SPSS, Eviews

Interests:

Reading (fiction and non-fiction), gym (weightlifting), travel

Languages:

English, Japanese (intermediate level); Mandarin Chinese (intermediate level)

Nationality

UK, Irish

Driving Licence

Full clean driving licence

Media trained

Resume

Career Summary

Oct 2020 - Present
Purdy & Associates

Managing Director - Economics & Technology Advisory

Sep 2007 - Sep 2020
Accenture London

Managing Director—Economic Research

Outline

  • Led Business Futures team (c.6 people) on mega trends shaping business and society.
    Create and publish reports and articles related to economics, business and technology

Key Achievements

  • Created Business Futures scenarios and workshop methodology; run workshops with clients
    across different industries to identify future opportunities, threats and challenges
  • Led analysis of how next-wave technologies are shaping the future of consumption
  • Co-authored two major reports on AI: “Why AI is the future of growth”; “How AI boosts
    industry profits and growth”:
  • Co-authored Accenture report “The Industrial internet of things: the growth game changer”
  • Published widely in tier-I media and business journals on these topics (e.g. HBR)
  • Led major report (“The Power of Three”) on China’s productivity challenge
  • Regularly speak at economics and industry conferences on topics related to next-wave
    technologies such as AI, digital skills, and digital fragmentation
  • Advised Accenture’s top leadership on macroeconomic trends affecting business
  • Regularly present research insights to a variety of clients
  • Contributed to many other thought leadership topics and overall thought leadership agenda
May 2003 - Aug 2007
Accenture London

Senior Manager—Policy & Corporate Affairs

Key Achievements

  • Led thought leadership research on a variety of topics, including globalization, jobs of the future, European competitiveness, and European Single Market.
Oct 2000 - April 2003
Accenture London

Manager—Policy & Corporate Affairs

Key Achievements

  • Led research on a variety of economic/business topics, including scenarios for the future of
    globalization, innovating for the upturn, and business responsibility.
  • Wrote speeches and articles for Accenture International Chairman on globalization and other topics.
June 1999 - Oct 2000
Competition Commission, London

Economic Adviser

Undertook economic analysis of industry and market structures for monopoly and merger investigations

Jan 1996 - June 1999
Consumers’ Association, London

Senior Policy Researcher / Principal Policy Researcher

Undertook policy research on issues such as telecommunications regulation and competition policy.
Regularly represented views in media.

May 1993 – Oct 1993
National Economic and Social Council, Dublin

Economist (temporary contract)

Economic research on tourism, labour markets and competition policy for a report on a long-term
strategy for the Irish economy.

Education

1991
Trinity College Dublin

M.Litt, in Economics

1991. Dissertation: “The Economics of Non-profit Enterprise”

1988
Trinity College Dublin

B.A. Hons in Economics

Achieved a 2. 1 in economics from Trinity College Dublin.

Knowledges & Skills

  • AI
  • Machine Learning
  • Digital Twins
  • Virtual Reality
  • Globalization
  • Geo-Politics
  • Labour Markets
  • Skills
  • Team Management
  • Leadership
  • Project Management
  • Economic Analysis
  • Thought Leadership Content Development
  • Editing & Writing
  • Trends & Scenarios
  • Technology Insights
  • Regulatory Analysis
  • SPSS
  • Excel

Professional Memberships

World Economic Forum panel of Chief Economists

European Ad Hoc Council

Chatham House

Articles

Unlocking AI’s Potential for Social Good

Unlocking AI’s Potential for Social Good

Next-wave technologies
European Air Transport – Uncabin the Consumer

European Air Transport – Uncabin the Consumer

Regulation
The Economic and Social Contribution of the Wexford Festival Opera

The Economic and Social Contribution of the Wexford Festival Opera

Regulation
The economics of non-profit organisations: an application to a performing arts enterprise

The economics of non-profit organisations: an application to a performing arts enterprise

Regulation
A consumer perspective of Utility Regulation. Utilities Law Review

A consumer perspective of Utility Regulation. Utilities Law Review

Regulation
Opening the Boundaries of the Firm

Opening the Boundaries of the Firm

Strategy
A Portfolio Strategy for Locating Operations in the new Multi-polar World

A Portfolio Strategy for Locating Operations in the new Multi-polar World

Strategy
Three Strategies for the Open Firm

Three Strategies for the Open Firm

Strategy
Demography and Destiny: embracing population aging to create value

Demography and Destiny: embracing population aging to create value

Demography
Accenture (2007), The Rise of the Multi-polar World

Accenture (2007), The Rise of the Multi-polar World

Globalisation
Global Competition 2021: Key Capabilities for Emerging Opportunities

Global Competition 2021: Key Capabilities for Emerging Opportunities

Globalisation
The Economic Case for Combating Malaria

The Economic Case for Combating Malaria

Globalisation
Another Look at the Case for International Diversification

Another Look at the Case for International Diversification

Globalisation
New Waves of Growth in the Developed World

New Waves of Growth in the Developed World

Economic growth
Debunking the Myths of UK growth. CNBC commentary

Debunking the Myths of UK growth. CNBC commentary

Economic growth
Walking the New Corridors of Power: Positioning your business for the new era of emerging-market integration.

Walking the New Corridors of Power: Positioning your business for the new era of emerging-market integration.

Emerging markets, Globalisation
China’s Economy in Six Charts

China’s Economy in Six Charts

Economic growth, Emerging markets
China’s Real Capital Crisis

China’s Real Capital Crisis

Economic growth, Emerging markets
Targeted Investments help Balance Growth

Targeted Investments help Balance Growth

Emerging markets
Promoting the Productivity of China’s enterprises (in Mandarin Chinese)

Promoting the Productivity of China’s enterprises (in Mandarin Chinese)

Emerging markets
The Crux of China’s Capital Problem

The Crux of China’s Capital Problem

Emerging markets
A Framework for Strategists Assessing Emerging Markets

A Framework for Strategists Assessing Emerging Markets

Emerging markets
Digital Trade could reverse China Slump

Digital Trade could reverse China Slump

Emerging markets, Globalisation
Turning the Tide: How Europe can Rebuild Skills and Generate Growth

Turning the Tide: How Europe can Rebuild Skills and Generate Growth

Skills and labour markets
How Europe can Rebuild Skills and Generate Growth

How Europe can Rebuild Skills and Generate Growth

Skills and labour markets
A Three-pronged Plan for Europe’s Labour Market

A Three-pronged Plan for Europe’s Labour Market

Skills and labour markets
A Digital New Deal must focus on Future Skills

A Digital New Deal must focus on Future Skills

Skills and labour markets
The Growth Game Changer: how the Industrial Internet of Things can drive Progress and Prosperity

The Growth Game Changer: how the Industrial Internet of Things can drive Progress and Prosperity

Next-wave technologies
Why Artificial Intelligence is the Future of Growth

Why Artificial Intelligence is the Future of Growth

Next-wave technologies
How AI boosts industry profitability and growth

How AI boosts industry profitability and growth

Next-wave technologies
See you in the Future

See you in the Future

Next-wave technologies
How Artificial Intelligence can drive Diversification in the Middle East

How Artificial Intelligence can drive Diversification in the Middle East

Next-wave technologies
The Internet of Things Is Now a Thing

The Internet of Things Is Now a Thing

Emerging markets, Next-wave technologies
How the Internet of Things can drive Growth in Brazil

How the Internet of Things can drive Growth in Brazil

Emerging markets, Next-wave technologies
The Rise of the Imagination Economy

The Rise of the Imagination Economy

Next-wave technologies
Game changing value from Artificial Intelligence: eight strategies

Game changing value from Artificial Intelligence: eight strategies

Next-wave technologies
Why Every Company Needs to Think Like an Entertainment Company

Why Every Company Needs to Think Like an Entertainment Company

Next-wave technologies
The Risks of Using AI to Interpret Human Emotions

The Risks of Using AI to Interpret Human Emotions

Next-wave technologies
How Digital Twins Are Reinventing Innovation

How Digital Twins Are Reinventing Innovation

Next-wave technologies
How Swarm Intelligence Blends Global and Local Insight

How Swarm Intelligence Blends Global and Local Insight

Next-wave technologies

Contact

London, UK

[email protected]

Get In Touch